The IKEA vision is to create a better everyday life for the many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them (text from the Ikea website)

The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: provide a moment of refreshment for a very small amount of money - a billion times a day (text from the Coca-cola website).

Built on more than a century of quality and innovation, Kraft is the largest branded food and beverage company in North America and the second largest in the world. In more than 150 countries, Kraft Foods markets the world's favorite food and beverage brands in five product sectors: snacks, beverages, cheese and dairy, grocery and convenient meals. (text from the Kraft website)

With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave
(text from the Unilever website)